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25

airforwarders.org

Summer 2016

Q

Forward Magazine

profit—it is pretty challenging to inspire

others and get them to rally around it.

Employee engagement research states that for

people to feel a connection with their work,

they need to be able to envision themselves

achieving purpose at work. An astute leader

nurtures alignment among their workforce

by linking the key performance indicators of

each role in the organization to the overall

key performance indicators and objectives

of the business. When people are able to

“connect the dots” from what they do each

day to how it impacts the customer—and

maybe even the world at large—they are

much more engaged and concerned for what

they do and how well they deliver it.

[ 2 ]

Institutionalize & Perpetuate

Guiding Principles and Values

Building guiding principles and core values

into the culture is a very powerful way to

institutionalize and perpetuate the right

behaviors throughout the organization.

Leaders who are serious about their core

values and guiding principles discipline

themselves and their organization to only hire

people who are aligned and have the ability

to demonstrate those values and principles

through the right on the job behavior.

Behavioral and values-based interviewing

is a key component of a values driven

organization’s hiring process. In these same

types of companies, leadership development

and succession planning programs are created

and built on the foundation of the core

values and guiding principles.

[ 3 ]

Clearly Articulate Expectations

and Intended Outcomes

Organizational objectives and desired

outcomes are best achieved when clearly

articulated and repeated often. Business

leaders often voice frustration because their

message in its true intent is not reaching all

the ranks. The reality is, most people need

to hear things 7 times before committing

it to memory. Therefore role requirements,

goals and objectives also need to be repeated

frequently enough to ensure everyone

involved is present to and aware of the game

plan and what it looks like to win.

Some leaders of larger organizations

cascade their message to the workforce

through their trusted and capable

management team. Others design a

communication strategy and deliver their

message through a series of channels;

like individualized emails, the company

intranet, daily from the desk of “CEO”

thoughts, weekly CEO talks, or monthly

town hall meetings and newsletters.

[ 4 ]

Foster Excitement &

Celebrate Forward Momentum

Alignment happens intrinsically when

people are gathered together in service of

a mission bigger than themselves. They

are called forth by the purpose and the

mission and then measure their success

by milestones and accomplishments along

the way. A leader that celebrates forward

movement, learning from failures, taking

risks and working collaboratively to remove

barriers and advance is a leader who teaches

his troops to keep their eye on the prize.

[ 5 ]

Build Trust Through Open

Communication & Clarity

One of the most important components

necessary to nurture and grow workforce

alignment is for the leader and

management to have a strong relationship

with their word. Trusting senior leaders

and management is a critical driver of

employee engagement. Integrity and open

communication is one of the most crucial

behaviors of highly effective leaders. People

do not trust a leader of an organization

who does not follow through on promises

or has a reputation as someone who

re-negotiates agreements after the fact.

Creating boundaries and agreements as

well as honoring those agreements and

boundaries is where the rubber meets the

road with honoring one’s word.

Trust is not about being perfect and

certainly not about keeping things static and

steady. It is about clearly communicating

when and why things need to change,

and giving people advance notice of those

changes and how they can best adapt.

In today’s shifting & highly competitive

global talent market place companies and

business leaders are searching for ways to

reduce unwanted employee turnover, raise

employee engagement and maximize returns

on human capital investments. Building

and fostering an Aligned and Purposeful

workforce is a sure way to optimize, energize

and retain your best people.

About the Author

Magi Graziano, as seen on NBC, is

the CEO of Conscious Hiring® and

Development, a speaker, employee

recruitment and engagement expert and

author of The Wealth of Talent. Through

her expansive knowledge and captivating

presentations, Magi provides her customers

with actionable, practical ideas to maximize

their effectiveness and ability to create

high-performing teams. With more than

20 years’ experience as a top producer in

the Recruitment and Search industry, she

empowers and enables leaders to bring

transformational thinking to the day-to-day

operation. For more information on Magi

please visit

www.KeenAlignment.com

.