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FALL 2013
3
PACE EDITOR
Lisa Trofe
Association Headquarters, Inc.
According to a 2011 American
Society of Association Executives
(ASAE) survey, associations
experienced an average membership
growth of only two percent.
Associations are being challenged
now more than ever to increase
membership numbers.
When membership development
programs at Association
Headquarters were combined with
added value, innovation, strategic
planning and incentives, four clients
saw an average of 11 percent
increase in membership in 2012...
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FALL 2013
Published for
Mid-Atlantic Society of
Association Executives
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