Encounters Online Magazine
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9
F E AT U R E
45%
22%
29%
Social Media in Healthcare
The next wave hitting healthcare is Social
Media. Facebook, Twitter, Google+,
YouTube and blogs are being used in many
hospitals. There are many new social media
companies all trying to be the next Facebook.
Companies like Next Door, Smart Things and
Square which may have impact on healthcare.
The Mayo Clinic has set the gold standard for
the use of social media; they have an entire center
dedicated to social media which facilitates the use of
social media to promote health education, health literacy
and healthcare delivery worldwide.
Some facts:
• Most popular medical provider channel on YouTube
• Twitter with over 450,000 followers
• Facebook page with over 300,000 connections
• News Blog, Podcast Blog and Sharing Mayo Clinic
Healthcare consumers want and need in-depth information and hospitals
need to offer them that information. There is a thirst for information and
today’s generation wants access to all kinds of information, but when people
get sick, they want information instantly. They want to be in the loop on any
changing condition, they are extremely proactive and don’t just accept the
doctor’s opinion without their own due-diligence.
Dr. Lee explained that the Mayo Clinic is now conducting a study on how this
video really helps patients. Some patients are being sent the video ahead of
time, and some are not. “Dr. Koka knows right away who has seen the video
and who has not,” Lee said. “The hypothesis is that this video will greatly
reduce anxiety, increase visit efficiency and help overall patient satisfaction.”
Video Remote Interpreting and LEP patients
Innovation is fundamental to delivering better healthcare, especially for
LEP patients. Smart hospitals reach out with technology to help the LEP
community. An interesting fact in busy emergency rooms, hospitals lose 6-8%
of LEP patients because they cannot get someone to help them, resulting in
both the doctor and the hospital losing money. Conservative estimates are
between
$
800–
$
1000 for the doctor and same for the hospital.
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upt interpreting
FACEBOOK
GOOGLE+
TWITTER
YOUTUBE
BLOGS
FOURSQUARE
ANY TYPE
12%
07% 01%
12%
Percent of consumers who have
used the following social media for
healthcare purposes
Respondents were able to select all that apply
Source: PwC HRI Consumer Survey, 2011
