E&M Consulting. The Publishing Company That Knows Non-Dues Revenue.

EVENTS

Parade/Remodeling/Street/Tour of Homes
Home Shows/Trade Shows
Tickets
Professional Sales
Graphics

"Thanks ever so much again for all your hard work on what was our finest Premier Home Improvement Show in our 10 year history! Vendors, Board, & the Staff alike would truly agree that it was absolutely phenomenal! A sold out show, a gorgeous program, beautiful ads, & fantastic website all resulted in hundreds of appreciative vendors, sponsors, and members… You cannot imagine how grateful I am to you all… the thanks for your passion and dedication to our Industry can never be truly expressed to fully satisfy its depth & meaning….We were 20% up on Friday over our best (’08) and we almost beat ’08 on Sunday (just barely!)."

-- Katherine Morgan,
Marketing & Events Director
Spokane Home Builders Association
(509) 532-4990

Over 8,000 people flooded into the Fair & Expo Center in Spokane, WA, during the 2008 Premier Home Improvement Show. Records were set in public attendance and vendor participation, and nearly 30% of show vendors have already renewed for 2009.

"E&M Consulting was a great partner in the production of our Fall Festival of Homes. We had recently made a staffing change and in spite of a compressed timeframe, they were still able to double the builder participation and profitability of the event - increasing the gross revenue by $86,000. We utilized the additional funds to do both a newspaper tab, as well as a full color coffee table publication, doubling our marketing/media efforts for this event. We were amazed at how successful E&M was at involving members who had not participated in Association events for years. Their persistent but professional sales approach was well received by our members. After this experience, we contracted with them to support our Premier Home Improvement Show (they sold a record 153 booths in 3 days) and will have them back for next year's Fall Festival of Homes. I would highly recommend E&M Consulting if your association is looking for outstanding results from your events or publications."

-- Joel White, Executive Officer
Spokane Home Builders Association

HOME SHOWS/TRADE SHOWS

Why E&M vs. In House Staff/limited sales staff

In prior years, home shows basically sold themselves. Association staff was able to take requests and follow-up with past booth participants or call ins to sell out a show. In these economic times, it now takes a mass sales effort to sell out a Home Show with thousands of business being contacted.
Associations that have utilized 1-2 person sales teams in the past have approached us to do home shows for the Fall and Spring simply for the simple fact that it takes more calls and follow up than a couple of people can do to sell out the shows. E&M uses a team mentality towards sales; so all 8 sales people know your project and who the prospects are for your event.
E&M’s sales team can reach thousands of businesses in a week during key decision making times. We are also able to follow-up with these businesses multiple times. On average, a prospective exhibitor has to be called 7 times before they send in a signed exhibitor form.
E&M is fully aware that every home show is an integral part of the Association's budget, and works for that goal.
E&M’s approach is to partner with Association staff. E&M sells the exhibitor space so the association staff can focus on show management, sponsorship sales, set up, and increasing attendance.

Results

E&M had 9 different Home Shows call in late 2009, early 2010 asking to help sell their show that used HBA or event staff. We could only take on a few of those requests with a limited amount of time that was left before most shows. All of these shows were 25-50 year established shows that typically sold out.

E&M sold over 125 booths for the Southern Arizona HBA Spring Home & Patio Show increasing their net revenue by $100,000+.
E&M sold out the 2010 Spokane HBA Premier Home Improvement Show for the fourth consecutive year in a row. In Spokane, we are selling the last of 4 Home Shows that each take place one month apart.
E&M sold out the 2009 and 2010 Memphis Home Show meeting their budget (310 booths).
E&M helped wrap up the Hartford Home & Remodeling Show selling 75 booths and increasing their net revenues by over $60,000.
E&M sold 80 booths in one week for the 2010 Summer New Home & Remodeling show in Houston.

About E&M

E&M has a sales staff of 8 people able to call on your event. Our sales staff has contacted as many as 6,000 businesses to sell out shows!
E&M sales staff has worked on over 150 association events including homes shows, scattered site parades, single site parades, trade shows and awards events.
The lead sales people have worked for E&M for 7+ years and all of E&M’s sales staff has a minimum of 2 years experience working association events.

E&M currently works with over 130 Home Builder Associations and has references from every Association across the Country.