Page 7 - Ohio RA 2011 Winter FlipBook

www.ohiorestaurant.org 5 Winter 2012 Issue

ORA Members Receive

Complimentary Tickets to NAPICS

This is just one beneft of your investment in Ohio’s only statewide foodservice trade association

Start the New Year off right by attending the North America Pizza & Ice Cream Show (NAPICS), January 29-30, 2012 at the Greater Columbus Convention Center. NAPICS is the Midwest’s largest food show, and it is held right here in Ohio so it’s affordable and easy to attend. The Ohio Restaurant Association (ORA) believes the NAPICS show is such a valuable experience for all foodservice operators that ORA members receive complimentary tickets to NAPICS. In fact, for every $100 in membership dues investment they pay, ORA members receive 1 complimentary ticket.

With your complimentary tickets, bring a deserving employee, spouse or fellow foodservice operator to NAPICS this year. However, it’s important

to note that no one under the age of 14 (including infants) is permitted on the show foor.

Here’s how you get your complimentary tickets to NAPICS*:

• Go online to www.ohiorestaurant.org/napics2012 and complete the form or scan the QR code to get there more quickly.

*You will need your ORA member number, which can be found on the mailing label of this magazine, or your membership invoice or under your company’s listing in the online membership directory.

The Ohio Restaurant Association Announces Strategic Partnership with CMSText

The new partnership offers members mobile marketing services at an affordable rate

The Ohio Restaurant Association (ORA) and CMSText recently formed a Strategic Partnership allowing CMSText to offer its text message marketing services to members of the ORA. The service is designed to assist ORA members in strengthening guest frequency and expanding their digital presence via mobile couponing tactics.

“We are excited to be endorsed by the Ohio Restaurant Association because of their reputation and support to their members,” said Conrad R. Carney, Founder & CEO of CMSText. “The ORA has made a commitment to providing state-of-the-art marketing technologies for their members, and we look forward to our partnership.”

Text messaging and marketing via mobile phones allows restaurants to quickly increase customer traffc and their revenue. Whether it’s driving customers to a restaurant or other business, it is hard to argue the effectiveness and ease offered by text-based, mobile coupons. With the redemption rate of mobile coupons at 10-30%, compared to the less than 1% redemption rate of paper coupons, it’s a highly effective means of targeting guests and driving revenue. As an ad medium, 98% of text messages are read by the consumer within four minutes of being received.

“We understand that our members are seeking new strategies for improving their revenue while strengthening customer loyalty,” said

Geoff Hetrick, President & CEO of the Ohio Restaurant Association. “CMSText offers effective, inexpensive marketing strategies that reduce out-of-pocket costs while embracing consumers’ growing reliance on mobile marketing offers.”

CMSText offers a “fully-managed, we take care of everything” solution, making it easy and convenient for restaurant owners and operators to use mobile technology to increase revenues. For more information, please contact CMSText’s corporate communications department at (859) 264-7568.