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www.ohiorestaurant.org
7
Fall 2012 Issue
Recently, the Ohio Restaurant Association
(ORA) announced the association’s latest
value-added member benefit – a strategic
partnership with Ohio-based KickintheAPP.
com, a developer of mobile applications
(apps). The partnership will provide ORA
members access to a team of committed
individuals focused on building them a
custom app based on their knowledge
of how apps strengthen restaurants’
marketing strategies. The partnership
affords ORA members a 10 percent
savings on mobile app development and
maintenance with payment plan options
designed to fit any budget.
“Our members have consistently asked
us to help them grow and sustain their
businesses, including ways to reach their
guests through advanced technology,”
said ORA President & CEO Geoff Hetrick.
“Offering guests a mobile app is no longer
a marketing luxury but a necessity for
today’s operators.”
Currently, one in four adults uses a mobile
smartphone with a web browser. In fact,
Google reports that restaurants with a
mobile app see up to 75 percent more
traffic than restaurants that do not have
an app, and 30 percent of all restaurant
searches are done on a mobile smartphone.
KickintheAPP.com has a longstanding
commitment to serving foodservice
customers and has developed foodservice
-specific, affordable software that allows
a restaurateur to build a unique and easy-
to-use mobile app.
“KickintheAPP’s vision is to work alongside
the ORA to provide its members access to the
newest mobile technologies that help them
communicate most effectively with their
guests,” said Marc Albert, KickintheAPP.
com’s founder and franchisor. “With added-
value features like push notifications and
trackable coupons, the KickintheAPPMobile
App Software gives businesses of any size
the chance to operate and compete with the
industry’s largest foodservice operators.”
Features of the app include:
• Tip calculator
• Calendar of events
• Locations, Contact Us, Menu, Specials
and Coupon tabs
• Customer Surveys and Reviews
• Links to social media like YouTube,
Facebook, Twitter and Google+
• Unlimited messaging and
internal changes
To learn more, contact the ORA at
(614) 442-3535 or KickintheAPP Specialist
Karin Lash at (216) 225-8128 or via e-mail
at:
To learn more about the company, visit its website:
The ORA Forms New Strategic
Partnership with KickintheAPP.com
The new relationship provides ORA offers members access to customizable smartphone apps
